Websites that look good — and work for your business
I create strategic websites for experts, coaches, consultants and service businesses — from strategy and UX to design and Tilda development
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Strategy · UX · Copy · Web Design · Tilda Development
FOUR pointS
Your website shouldn't just look professionaL
A beautiful website doesn't automatically bring you clients. If visitors don't understand what you offer, why they should choose you, or what to do next, even the best design won't convert. Your website should make your business easier to understand — and easier to choose.
02 / THE PROBLEM
Your expertise isn't communicated in a way that makes you stand out
03 / Weak positioning
Visitors leave without knowing how to work with you
04 / No clear next step
Your website makes people search for answers instead of guiding them.
02 / Too much information
Your visitors don't immediately understand what you do or who you help.
01 / Unclear message
I don't start with design. I start with strategy.
Before opening Figma, I look at your business, your audience, your offer and your goals. Then I build the website around the way your potential clients think, search and make decisions. Because good design should support your business — not distract from it.
03 / MY APPROACH
Strategy first. Design second. Results in mind from the beginning!
From strategy to a ready-to-launch website
I analyze your business, audience, positioning and goals to define what your website needs to achieve
04 / WHAT I DO
Strategy
I create a clear sitemap, page structure and customer journey that help visitors find the information they need
Structure
I organize your content and create clear messaging that communicates your value without unnecessary complexity
Messaging
I turn the strategy into a clean, intuitive and visually distinctive interface
UX & UI Design
I build the final responsive website on Tilda Publishing and make sure it works smoothly across devices
Tilda Development
Websites designed around business goals
Every project starts with a question: What does this website need to do for the business? From there, I create the strategy, structure and visual direction.
05 / SELECTED WORK
Personal Brand Expert Title From information overload to a focused customer journey. Challenge Too much information made the previous experience difficult to navigate. Approach I reorganized the content, created a stronger hierarchy and introduced clear conversion points. Result A cleaner, more intuitive website with a much clearer path from first visit to inquiry. CTA View case study →
Business / Strategy Consultant Title From information overload to a focused customer journey. Challenge Too much information made the previous experience difficult to navigate. Approach I reorganized the content, created a stronger hierarchy and introduced clear conversion points. Result A cleaner, more intuitive website with a much clearer path from first visit to inquiry. CTA View case study →
Pilates trainer Title Turning expertise into a clear digital experience. Challenge The business had valuable expertise but lacked a website that communicated its positioning and services clearly. Approach I built the website around the client's expertise, audience needs and customer journey. Result A professional digital presence designed to build trust and make the offer easier to understand. CTAView case study →
Wellness Expert Title A clearer website for a stronger first impression. Challenge The existing website didn't clearly communicate the company's offer and made it difficult for visitors to understand the next step. Approach I simplified the structure, strengthened the messaging and created a clearer visual hierarchy. Result A more focused website that communicates the offer quickly and guides visitors toward an inquiry. CTAView case study →
Built for businesses that sell expertise
Every project starts with a question: What does this website need to do for the business? From there, I create the strategy, structure and visual direction.
06 / WHO I WORK WITH
01 — Coaches & Consultants You have valuable expertise, but your website needs to communicate it clearly and turn attention into conversations. 02 — Experts & Personal Brands Your website should establish credibility, communicate your positioning and make it easy for the right people to work with you. 03 — Service Businesses You need more than an online brochure. Your website should explain your offer and guide potential clients toward taking action. 04 — Online Businesses You need a digital presence that reflects the quality of your business and gives your audience a clear next step. Small CTA Not sure if we're a good fit? Tell me about your project and I'll let you know. Start a conversation →
A better website creates clarity
07 / WHAT YOUR WEBSITE SHOULD DO
01 Clarify Visitors should understand what you offer and who it's for within seconds. 02 Build trust Your expertise, experience and value should be communicated naturally. 03 Guide Every section should have a purpose and move visitors toward the right next step. 04 Convert Your website should make contacting you feel like the obvious next step — not a difficult decision.
A website is an investment in how your business is perceived — and how easily people choose to work with you
08 / STARTING INVESTMENT
Every project is tailored to your business, audience and goals. Here are the starting points for different types of projects
For businesses that need a more complex website, multiple pages, advanced functionality or custom integrations.
CUSTOM WEBSITE
A complete website designed to make your business easier to understand, trust and choose. From strategy and UX to design and Tilda development — everything is built as one system.
STRATEGIC WEBSITE
Includes:
UX & structure review
Messaging & positioning review
Conversion analysis
Actionable recommendations
Includes:
Marketing & audience analysis
Page structure
UX/UI design
Responsive design
Tilda development
Basic SEO
Includes:
Marketing analysis
Website structure
UX & user journey
Copy & content guidance
Custom UI design
Responsive development
Tilda implementation
Basic SEO
Includes:
Strategy & research
Complex website architecture
UX/UI design
Responsive development
Tilda implementation
Integrations
Basic SEO
Get an Audit
Build My Landing Page
Get an Audit
Start My Website
Discuss My Project
A strategic review of your existing website to identify what is stopping it from communicating your value and converting visitors into enquiries.
From $190
From $1400
From $2500
From $3500
WEBSITE AUDIT
The final investment depends on the scope of your project, number of pages, content requirements, functionality and integrations.
A focused, conversion-oriented landing page built around one clear offer, your audience and your business goals.
LANDING PAGE
Tell me about your business and I’ll recommend the most suitable format for your goals.
Not sure which option is right for you?
Design is not the starting point. It's the result of understanding the business first.
Hi, I'm Viktoriya
09 / ABOUT
I'm a web designer and developer focused on strategic websites for experts and service businesses. I combine marketing thinking, UX, design and development to create websites that are clear, purposeful and visually distinctive. I believe a website should do more than represent your brand. It should help your business communicate its value, build trust and make it easier for the right clients to say yes.
From idea to launch — without the chaos
10 / THE PROCESS
Final statement. One strategy. One design. One complete process.
We test the website, make final adjustments and prepare everything for launch.
Once the strategy is clear, I create the visual direction and complete website design.
Launch
Design
03
05
04
Development
After the design is approved, I build the responsive website on Tilda.
We start with your business, audience, goals and current challenges. You'll tell me what's working, what's not and what you want your new website to achieve.
Discovery
01
02
Strategy
I analyze the information and define the website's positioning, structure and customer journey.
You don't need another beautiful website
11 / WHY WORK WITH ME
You need a website that makes sense for your business. That's why I don't separate strategy from design. I look at the whole picture: Your business. Your audience. Your offer. Your message. Your customer journey. Your visual identity. Then I bring everything together in one digital experience. Three advantages Strategic thinking Every design decision has a reason behind it. Complete process You don't need to coordinate a strategist, designer and developer separately. Personal collaboration You work directly with me throughout the project.
What clients say
12 / CLIENT FEEDBACK
You need a website that makes sense for your business. That's why I don't separate strategy from design. I look at the whole picture: Your business. Your audience. Your offer. Your message. Your customer journey. Your visual identity. Then I bring everything together in one digital experience. Three advantages Strategic thinking Every design decision has a reason behind it. Complete process You don't need to coordinate a strategist, designer and developer separately. Personal collaboration You work directly with me throughout the project.
Questions you may have
13 / FAQ
Do you work with international clients?
Yes. I work remotely with clients from different countries and communicate online throughout the project.
Do you design and develop the website yourself?
Yes. I can handle the complete process from strategy and design to Tilda development and launch.
Do I need to have the website copy ready?
No. I can help structure your content and prepare the messaging needed for the website.
What platform do you use?
I build websites on Tilda. It is a flexible no-code platform that allows you to manage and update your website after launch.
Can you redesign my existing website?
Yes. I can analyze your current website, identify the main issues and redesign it around your business goals.
How long does a website project take?
The timeline depends on the scope and complexity of the project. After reviewing your requirements, I'll give you a realistic timeline before we start.
How does the process start?
Send me a short description of your business and what you need help with. I'll review your request and reply with the next steps.
Do you offer website audits?
Yes. A website audit is available if you want professional feedback before committing to a full redesign.